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Knowledge applied to business activities enables bottom-up empowerment, while generating entrepreneurship and competitiveness.

Support value chain strategies through the development of inclusive business approaches, that integrate small holders into markets with mutual benefits for the farmers and the business community, through the use of ICT tools, to set-up sustainable marketing networks, extension services and market information.

Egypt’s Agribusiness Knowledge & Marketing Systems are promoted by Knowledge Economy Foundation (NGO), and operated by Knowledge Co.
for Sustainable Development.

How to disrupt the most traditional sector?

  • 50%+ of Egyptians livelihood related to the agribusiness ecosystem.
  • 7 million farmers and 40-45% rural women labor
  • 80% of cultivated land in small holdings of ±3 acres
  • Representing the largest component of MSMEs and informal sector
  • High level of crop losses reaching up to 40/50%
  • Up to 4 M acres new desert development & land reclamation schemes
  • Cooperatives not functioning depriving farmers from economy of scale
  • No connection between small farmers, industry and research
  • Rural exodus expels youth to urban slums or migration.

Data: the fertilizer of agriculture

  • Value chain strategies with inclusive approach matching large operators to SMEs and small farmers groups to leverage exports.
  • Upgrading and aggregating small farmers to meet new food safety and export regulations through capacity building of existing entities and/or design of new structures/clusters.
  • Customized extension services and technical support on mobile apps.
  • Promoting new agribusiness start-ups focused on youth and women within VC strategies.
  • Facilitating access to finance to provide alternative to the traders.
  • Innovative marketing solutions combining the use of ICT to the creation of new supply chain players and distribution schemes.

The Bashaier Model

  • Focused on the VCs with the highest potential for agribusiness SMEs and small farmers, with specific networks for each value chain.
  • Inclusive business approach supported by ICT tools.
  • Market buyers linkages customized to their supply needs.
  • Partnerships with state agencies for extension services on mobile.
  • Leverage synergies for agribusiness SMEs through setting-up the 1 st agribusiness virtual BDS/incubator center: Agrirowad.

Bashaier Projects

Bashaier 1st fruit, Vegetables, medicinal and aromatic plants Marketing Network and Digital Extension Services and Prices on Mobile and Web.

Visit Basahier


First Fish marketing network in cooperation with World Fish CGIAR and Egypt General Authority for Fish Resources Development(GARFD).

Visit AsmakNet


First Dairy Value Chanin Digital Network combining online marketplace for input supplies and dairy products and best practices.

Visit AlbanNet


Agrirowad, 1st agribusiness SMEs and start-ups digital resources center and virtual incubator, to address the gaps in Egypt’s agribusiness value chains and promote SMEs and start-ups opportunities

Visit AgriRowad


1st pesticides guide and comprehensive extension services on mobile, within the program “From Farm to Export” launched by Bashaier, to enable capacity building and contract farming for small farmers.

Download the App

From Farm to Export

Export-oriented value chains with small farmers

  • Focused on 3 horticulture crops part of the Ministry of Agriculture
    program for export compliance certification of farms.
  • Selecting crops with high labor intensive characteristics: strawberry, guava and capsicum.
  • Addressing the key problems of pesticides usage with the 1st Pesticides Guide” on mobile developed with the Ministry of Agriculture.
  • Setting-up a value chain with the exporters and input suppliers together with the small farmers by enabling their access to new marketing channels and knowledge through their capacity building and
    the use of ICT tools.


KEF by Bashaier